Ahoy Matey!

We invent aquarium products.

With an incredible amount of experience keeping and designing planted aquariums, we’ve shifted our focus from selling plants to designing and inventing products to make every aquarist’s life easier. Our goal is to make anything that improves the life of an aquarist. We think outside the box.

Clearance Plant Drops… guaranteed alive!

Rather than selling plants at a high price all the time, we grow our plants out and offer ‘drops’ - hugely discounted bundles with tons of healthy, beautiful plants. We’ll even stand by them for an entire month and credit you if anything dies. Follow us on Instagram or subscribe to the Sea Dog Digest (above) to keep up with drops!

Healthy fish start with healthy, homemade goods.

The aquarium industry has become way too industrialized. Fish don’t eat highly processed clumps of grain in the wild, and bacterial cycles aren’t stabilized by chemicals. We offer highly effective and healthy products based on nature and backed by science. Our FISHIT cycles aquariums instantly without chemicals, and our foods are made entirely from natural ingredients.

Flexible DOA policies and Easy, free returns

Returns are no fun. We offer free returns on any non-living product, and we’ll work with you personally to resolve any DoA issues flexibly and easily. No strict rules and gimmicks that void your DoA guarantees!